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Research reports

Qualitative research on cut flowers

Geigy is considering marketing a product which, when added to water, enables cut flowers to last up to 25 percent longer. Little was known, however, aboutwomen's attitudes towards cut flowers and hence the product concept.The research was designed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1970
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Citation

, C. (1970a, November 01). Qualitative research on cut flowers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cut-flowers


Research reports

Qualitative research into attitudes of men towards Horlicks

The general objectives of this research were to provide some small-scale qualitative data on the role which men play in the choice and consumptionof bedtime drinks, and Horlicks in particular. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Qualitative research into attitudes of men towards Horlicks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-men-towards-horlicks


Research reports

Qualitative research on Mucron

The aims of this research were as follows: A. To examine attitudes to catarrh, hay fever, congestion, sinus complaints, etc. amongst sufferers of these ailments.B. To outline potential areas for new product development in this ailment categories. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
×

Citation

, C. (1970a, October 01). Qualitative research on Mucron. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-mucron


Research reports

Attitude research into recruitment advertising for Stowe and Bowden

This research is designed to identify client expectations vis à vis the role of advertising agencies in the creation, placement, and administration of recruitment advertising. About this collection: Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1970
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Citation

, C. (1970a, September 10). Attitude research into recruitment advertising for Stowe and Bowden. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitude-research-into-recruitment-advertising-for-stowe-and-bowden


Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Small & Parkes manufacture friction materials for automotive and industrial applications. The research objectives were:A. To examine the factors governing brand specification by garages, haulagecontractors, etc.B. To evaluate the comparative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Attitudinal survey into the friction material market for Small & Parkes Ltd.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/attitudinal-survey-into-the-friction-material-market-for-small-parkes-ltd-


Research reports

Qualitative research on Mac-Lemon

The general objectives of this research were to assess consumer reactions to and understanding of two rough Mac-Lemon Commercials - 'Mother' and 'Give you back your Husband'. This was done by comparing reactions to them with reactions to the existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on Mac-Lemon. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-mac-lemon


Research reports

Elastic tension tape

About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Elastic tension tape. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/elastic-tension-tape


Research reports

Qualitative research on Silvikrin shampoo press campaign

Four new advertisements are being developed for the Silvikrin Shampoo Press Campaign. These advertisements are similar to the previous ones in so far as each one will mention the range of natural shampoos but emphasize anindividual type both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Qualitative research on Silvikrin shampoo press campaign . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-shampoo-press-campaign-


Research reports

Qualitative research on two Trust storyboards

The objecties of this research were to explore dog- owners' reactions to two 'trust' storyboards: A) 'ls Your Puppy Starving' and B) 'The Treat That Does Him Good'.The present research was required to evaluate qualitatively two treatments, and give...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
×

Citation

, C. (1970a, September 01). Qualitative research on two Trust storyboards . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-trust-storyboards-